Canadian Partnership for Consumer Food Safety Education

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Membership sign-up (PDF 42 KB)

Dear Partnership Supporter,


The Canadian Partnership for Consumer Food Safety Education works because of the support of our partners and our small group of dedicated volunteers.  We ask that your organization consider membership or simply becoming a Friend of Food Safety as a means of supporting our national safe food handling education program.


According to recent Canadian population studies, Health Canada and the Public Health Agency of Canada estimate that 11-13 million cases of foodborne illness occur each year, costing Canadian health services, industry and society as a whole an estimated $12 - 15 billion dollars annually.

The Canadian Partnership for Consumer Food Safety Education was formed in 1997 by a group of industry, consumer and government organizations wtih the purpose of developing and implementing a national safe food handling education program focused on the important role that the consumer has in keeping food safe.  This past year the Partnership has been working diligently to make available a new consumer food safety education campaign.  The Be Food Safe campaign, proven effective with an adult audience, will provide a creative platform, consisting of a colourful and lively series of modular graphic icons and more in depth messaging on the four core safe food handling messages.  The approach provides a bright visual reminder of the importance of basic safe food handling to reducing the risk of illness.  The Be Food Safe campaign will also work towards harmonizing consumer food safety messages in both Canada and the United States.

Be Food Safe does not replace FightBAC! or Mrs. Cookwell.  The three program "faces" of the Canadian Partnership for Consumer Food Safety Education will move forward in tandem.  However, Be Food Safe will be structured as a benefit available for use only to members in eligible membership categories.  It is anticiptated that retailers, food product companies and other groups will incorporate Be Food Safe messaging for a variety of promotional applications - including on packaging, broadening the reach of the four core safe food handling messages: Clean, Separate, Cook and Chill.

WE were excited to launch our new Be Food Safe campaign at our Annual Meeting on June 3rd, 2008 in Ottawa at Algonquin College and are pleased that the www.befoodsafe.ca website which will support this new campaign is now active.  We encourage you to visit thw website and learn more about the Be Food Safe campaign.

I hope you will consider joining the Canadian Partnership for Consumer Food Safety Education. Your membership is a visible and cost-effective way to show your interest and dedication to the health and well-being of Canadians. With your support, we can reach out to more Canadians with our clean, separate, cook and chill food safety messages.

 

Brenda Watson, P.Ag.
Executive Director